MarineShift360 Exhibit Design for METSTRADE

MarineShift360, a digital Life Cycle Assessment (LCA) tool, showcased their product at METSTRADE, the world's largest marine tradeshow. The project involved designing four wall panels of varying sizes that adhered to brand guidelines while standing out in a competitive tradeshow environment. The key requirement was a clean, eye-catching design.

Challenge & Approach
The project faced a tight six-day deadline. I collaborated closely with the client to clarify their vision, layout preferences, and any requirements or constraints before starting the design process.

To inform my approach, I researched past METSTRADE exhibits to identify successful design elements. Throughout the project, I maintained regular communication with the client, sharing design iterations and gathering feedback to ensure alignment with their vision.

Outcome & Lessons Learned
The design was completed and sent to print on schedule with minimal issues. However, I identified areas for improvement:

The TV installation created an unintended obstruction over the logo.
Text placed too close to the floor reduced readability.
For future projects, I will ensure key text and information are positioned above waist level and gather more details about the exhibit’s furniture and layout. The designs were updated for the 2023 event, incorporating these insights for improved effectiveness.