Anthesis End of Year Campaign (2024)

For the 2024 end of year campaign Anthesis wanted to develop a sense of community in an innovative way using their new brand. Using the Anthesis brand colors, an organic swooping ribbon unites various, global locations represented via the drawing of each map in the circles, creating a sense of community and connection through the twists and turns of our collective journey to sustainable performance. The end design was translated into several languages and and file formats for print and digital.

Process: After brainstorming and review with the head of marketing, two different designs were developed and presented to a wider poll for feedback. The final design was chosen and altered, resulting in the two designs available (one with images and one more festive with a glimmer and sparkle).